The origins of Ladbrokes go back to 1886 in the UK, a country where the company is, today, a titan in gambling circles. However, Ladbroke's presence has been much more limited in Australia, the gaming market the company entered by buying the Brisbane-based Bookmaker.com.au.
It's a move that appears to have enabled Ladbrokes to hit the ground running on our shores. Through a slickly-designed website, you can already bet on 62 different sports, despite Ladbrokes.com.au having only arrived in September 2013 - not too long after its spiritual predecessor, Bookmaker.au, had its own launch in February 2012.
The site adheres to the same red-and-white colour scheme with which visitors to the UK site will be familiar. The site is easy to get around, too, thanks largely to the top navigation panel through which various major sections, including those of 'Sports', 'Live Betting' and 'Promotions', can be easily reached. It all feels very polished for a site that has only been around for a few years.
We have also touched upon the high number of sports that you can bet on with this site. However, there is strength in breadth, too. Unsurprisingly, Australian Rules makes the list of those sports - but also included are other sports of both national and international popularity.
So, you can bet on foreign sports like English Premier League soccer and American Football, while such obscurities as archery, beach volleyball, curling and speed skating are also represented.
You can see all of Ladbroke.com.au's support options by clicking 'Contact Us' at the top of the website's interface. Doing that will bring you to a page that displays email and phone contact details and a contact form while also giving access to a live chat tool.
Ladbrokes.com.au is packed with exciting additional features besides the main betting, making it feel like something of a theme park for gamblers. For example, you can enjoy opportunities for live betting and a good supply of exciting promotions for fans of various sports leagues.
There is also an intriguing "Prop Betting product" called Player Bets, where you can select a player and specify a statistic that you expect them to beat.
The Ladbrokes.com.au website made a routine of loading delightfully quickly on our test Windows 10 PC. However, you can also use the website on Android devices and iPhone and iPads. If you own one of these devices, you can even install a Ladbrokes betting app from the iOS App Store or Google Play.
Ladbrokes.com.au also has a "refer a friend" scheme, although details of it are rather tucked away; you can find a link to those details by clicking 'MY ACCOUNT' on the main navigation bar.
For depositing, there are lots of different options, including:
The withdrawal options are limited to Ladbrokes Card, PayPal and bank transfer.
Through a Ladbrokes Card, a payout will happen instantly upon request. However, the wait will be 24 hours if the withdrawal method is instead PayPal and 2-3 days if a bank transfer is requested.
We are impressed with how far Ladbrokes has come with this site for the Australian market. The acquisition of Bookmaker.com.au seems to have greatly helped; the website is smooth in both speed and design, while the big choice of sports betting opportunities befits one of the greatest sports betting sites.