Top highlights: Wide range of sports and racing markets; strong mobile presence
VIP or loyalty programme: Yes
Other offerings: None
PlayUp is a familiar name to Australian online gamblers, having previously been synonymous with fantasy sports. During 2017 and 2018, however, the brand acquired the bookmakers ClassicBet and Madbookie, and these were subsequently merged with TopBetta to form the new PlayUp online betting site.
Naturally, the exact promos that any given sportsbook serves up are liable to vary over time. Nonetheless, you can still expect to see the likes of the following when you sign up at PlayUp:
Opportunities to boost your odds & enhanced odds for horse racing
Chances to maximise your rewards points
Best tote or starting price promos
Promos based around particular sports and tournaments
Weekly promotions for racing and sports
The gambling opportunities at PlayUp are divided into two broad categories:
Racing, including thoroughbred, harness and greyhound racing
Sports, encompassing an extremely wide range of disciplines like Australian rules, baseball, basketball, darts, golf, handball, ice hockey, motor racing, rugby league, snooker, soccer, tennis and many more
These specialities dovetail nicely with some of the promos PlayUp offers geared around specific sports. The site is proud, for example, to offer 103% NBA H2H & Line markets giving punters some of the best basketball odds in Australia. A wide range of horse racing products can be enjoyed here too, including Best of the Best, the Lay of the Day and enhanced odds markets.
Furthermore, with matches in the likes of the NFL, EPL, A-League, NBL and NHL also all offered on the site at any given time, you won't have much excuse for boredom.
As well as conventional betting on the outcome in advance of the match or fixture taking place, PlayUp gives its members the option of betting 'in-play' - by which we mean, while the action is unfolding. To take advantage of this feature, however, you'll need to call 1800 888 001, as legislation requires all in-bet bets to be placed over the phone.
Another pleasing aspect of PlayUp is its mobile dimension. It's perfectly possible to bet here 'on the go' via your smartphone, simply by pointing your device's web browser to the PlayUp site. However, it's also possible to download a dedicated app for an even slicker experience, provided that your smartphone is an iOS or Android one.
Both the desktop and mobile versions of PlayUp are highly presentable and functional, the former making good use of left and right-hand sidebars to incorporate such elements as the latest featured matches and the user's betslip.
This compares to the site in its smartphone-optimised variant, which accommodates options like the About Us, Contact Us and FAQs sections in a convenient 'hamburger' menu.
Both sites use a combination of grey, green and white that is classy and easy on the eye; the main focus here is evidently on providing the most enjoyable and purposeful betting experience, rather than utterly dazzling the visitor with graphical flair.
There are quite a few things about the revamped PlayUp that could be regarded as its big 'selling point' compared to obvious rivals - such as the fact that it is a 100% Australian owned and operated business, and even the sheer wealth of promos here.
After all, as the site itself declares, "in a time where most bookmakers are removing products from their punters, we will endeavour to be at the forefront of products offered, bet a fair price, and give the punter every chance to enjoy the punting experience."
Also eye-catching about PlayUp is the assortment of high-profile partnerships it already enjoys. The site is an official partner of News Corp, for instance, and an approved betting operator of the likes of the AFL, NRL and Australian Rugby.
A further aspect of PlayUp that helps to bolster its competitiveness is its loyalty scheme. This part of the site is known as PlayUp Rewards, and lives up to its name by rewarding you for your activity here - including every time you make a deposit or place a bet.
Accumulating 200 points entitles you to a $1 bonus bet, for example, while 2,000 points gives you a $10 bonus bet, 20,000 points means you can enjoy a $100 bonus bet, and so on.
While the relaunched PlayUp is definitely a place centred squarely on racing and sports betting, the association of the PlayUp name with fantasy sports hasn't been completely erased; albeit, if this is what you're mainly interested in, you'll now have to head to its sister site, Draftstars, instead.
Handily, there's a link to Draftstars at the top of the page when you visit PlayUp.
PlayUp gives its punters a decent range of accepted payment methods to pick from, including Visa and Mastercard credit and debit cards Poli, Paysafecard, BPay and bank transfer.
The funds that you deposit must be turned over once before you will be permitted to withdraw. In addition, any credit card listed against an account must go through the site's credit card verification process before a withdrawal request will be processed.
If you ever find yourself in need of assistance at PlayUp, you have a lot of options. A support phone number is displayed prominently on the site and can be used seven days a week, while there's also a 'live chat' feature that you can activate by clicking on the option for this in the bottom-right corner of the page. A support email address is provided, too, in case you prefer this.
It's possible that you won't even need to use any of these contact options, though, if your question is already dealt with on the site's informative Frequently Asked Questions (FAQs) page - so we'd suggest you look to this part of the site first.
A list of 'prohibited jurisdictions' is provided in the site's terms and conditions, these being territories where residents are not permitted to register accounts at PlayUp. The following are just some of the parts of the world subject to such restrictions:
United States of America
PlayUp Interactive Pty Ltd is licensed in the Northern Territory (NT) under the NT Racing Commission (NTRC) to accept bets by phone or over the Internet.
The PlayUp brand's transition into the world of fixed-odds betting has proved to be an extremely elegant one, with both the desktop and mobile variants of the site looking and feeling good, and the variety of betting markets and promos here on a par with those we've seen almost anywhere else.
Open your own account at PlayUp today, and we don't think you'll have much reason to be disappointed - it's simply a very tidy all-round sportsbook.
Phone number: 1800 752 987 (Monday to Sunday 7am to 12am AEST)
Chat: Yes, Monday to Sunday 7am to 12am AEST